Web3 2025 Predictions: What’s Going to Happen This Year?

EducationJanuary 31, 2025

Although seeing the future is reserved for fortune tellers and prophets, we believe predictions can be made by everyone who’s informed, and understands the market. In this article, we will highlight some trends we think will soar this year.

Innovative and full-of-promise technologies such as blockchain and AI have been around for a couple of years now, but like everything else, it took some time for people to trust them and see their immense potential. Now that the world has recognized these technologies’ real potential, it’s time to create powerful solutions and bring everyone else in – even those who until now stayed on the sidelines.

Bitcoin craze aside, there are some interesting takes from the industry and specialists that look very promising for Web3 projects, developers, traders, and investors. Let’s take a look at what 2025 has reserved for us!

Blockchain

We seem to be on a great path regarding innovation and a mature development of blockchain-related technology. Be it DeFi (the biggest 2024 trend that everyone thought would be the next big thing, but turned out to be just lukewarm), DIDs (Decentralized Identifiers), or shiny new features that attract every kind of crypto trader, from beginners to seasoned ones, this is the year where we’ll probably witness a huge leap in innovation. 2023 and last year were more about experimenting and putting things out there, while now it’s time to move with the successful creations onward.

Governments will be incorporating more Web3 technologies. While some governments are already using blockchain to facilitate bureaucratic hurdles and ease citizen recognition, most haven’t adhered to that. However, we believe that now that blockchain has proved itself to be serious and truly useful, more institutional and governmental entities will implement this technology, not only internally but also with respect to citizens. According to the Federal News Network, US federal agencies such as the Department of Health and Human Services, and the Department of Veterans Affairs are already testing out several blockchain and AI-based technologies. European countries are also expected to keep expanding their use of blockchain – at the end of last year, the Romanian government reported using this tech to count and validate votes in their last election through the European Blockchain Services Infrastructure (EBSI). We predict this trend will keep growing, not only because of the governments’ increased trust in blockchain but also due to the technology’s proven track.
Traditional industries will adopt Web3 technologies more widely. Yes, companies all over the globe (including supply chain, healthcare, insurance, and luxury goods, among many others) have been utilizing Web3 for a while now – and we’ve published a few articles on the subject. However, 2025 is when we’ll see a democratization of this. According to Forbes, new business models, entirely built on blockchain, will emerge, changing the way companies work.
Banks will be welcoming fintech. Specialists believe bank institutions will have no other choice but to gradually embrace solutions that are crypto and blockchain-friendly, like crypto payment options, investment packages, and so on. For Cassie Craddock, from Ripple, “digital asset custody is becoming a need-to-have, not a nice-to-have, which will be an essential component of any competitive banking offering. Embedding custody as a core service will act as a springboard for innovation in other blockchain-native solutions, such as trading or tokenized asset management, paving the way for further digital asset adoption.
The tokenization market will grow immensely. As we said before, 2023 and 2024 were all about introducing new and shiny concepts, so 2025 will probably be about developing them and making things like tokenized assets accessible to everyone. The tokenization market is already on the rise, and it is expected to grow exponentially, according to a BCG’s white paper published last October. Several capital and investment firms are also endorsing this belief, including Bitwise – which says that this market will reach 50 billion USD this year alone, especially propelled by Wall Street, which Bitwise thinks will become a major player. The investment company has some interesting takes on what might happen this year, so if you’re interested, read their predictions report.
The number of crypto payments will increase. COVID-19 graced us with online and contactless payments. Now, we’re entering an era where crypto will come up as a payment option. CEO of Borderless.xyz, Kevin Lehtiniitty predicts that “we’re going to see the birth of the world’s first truly global fintech and neo banks all built on top of blockchain-based systems that will completely change the way the world banks and transacts across the next five years.” Mastercard is already paving the way to becoming cardless by 2030, and investing heavily in blockchain and crypto-related solutions: “in 2025, bet on blockchain technology to enhance speed, security, and efficiency, especially when it comes to B2B and commercial payments”. Read more about their trends for this year.
The development of cross-chain solutions will mature. Even when different ecosystems started popping up in the blockchain universe, they were their own world, as there was no way to link them. Developers have been working on solutions like bridges, and layers, and we believe 2025 will be the year when these innovations come to fruition, enabling cool projects to “live” in different ecosystems.
Privacy is the new transparency. Remember when blockchain became popular, and transparency was everything? It doesn’t seem to be that way anymore. More and more people are looking to keep their data (and transfers) private – not only those performing illegal activities but also people who value privacy and don’t want everything to be splashed around the internet for everyone to see. We are not saying that privacy and transparency can’t coexist; we’re just saying that a few projects out there – including Integritee – are working to find solutions that embrace both concepts. In a way, it’s more about auditability and verifiability than transparency.

Artificial Intelligence

While 2023 was all about introducing the concept of artificial intelligence as an impactful tech at the individual level, last year the focus turned to making AI user-friendly and into something everyone was familiar with and eager to use. Kids started asking ChatGPT for help while studying, parents took pie recipes and learned how to fix a dead engine, and content writers used it for inspiration. 2024 also saw a surge in interesting AI-based creations such as helping robots, and digital bots.

So, what big differences will there be in 2025? After taking a deep dive into the online world – without the help of AI – on this year’s AI trends, here are our key takeaways:

Web3 AI agents will become trendy. The buzz started last year, but we believe these autonomous entities will be a hype soon enough. There is some work that has to be done before deploying the agent, but after all, is set, your job is basically to see it work. AI agents can execute smart contracts, be players in games, and even act as a “person” on social media and interact with other profiles. However, it is crucial that its activity is solid, verifiable, and transparent. According to Microsoft, 70% of the Fortune 500 companies are already using the tech giant’s Copilot.
AI will become closer (and more necessary) to people, and not only on the ChatGPT and Gemini level. In 2024, inventors introduced hundreds of quirky innovations such as robots that can cook for you, operate as guide dogs for the blind, and help the elderly around the house. Everything was just too new to gain people’s trust, but there might be room for growing popularity, now that they’re undergoing improvements. But enough with the robots. When we say that AI will become close to people, we are talking about simple digital tasks such as managing a monthly calendar, setting medication alarms, or notifying you of possible health changes. This article highlights the benefits of using this technology to monitor an individual’s condition – because it’s able to retrieve real-time data and interact at a deeper level. At the entertainment level, it’s already become clear that AI will operate as a content personalization agent. According to a Forbes article, “People now expect and demand personalized content at the exact time they want it, on the exact platform, and with tailored recommendations. And, because of AI, this is now possible. Platforms like Netflix and Spotify use AI to analyze a variety of different data points for each individual including user behavior, personal preferences, and viewing or listening history.”
Clearer regulations. Trump’s win brought major shifts into play, especially when it comes to crypto and AI. His government is clearly pro these technologies – David Sacks was even appointed “White House A.I. & Crypto Czar” (see more about the implications here) – so it’s only natural that no legislation is set or that pro-Web3 regulations are implemented. Want to know what the specialists at The National Law Review think? Click here. As for the rest of the world, it’s clear that AI is undergoing a series of changes at the legal level, with countries like the UK, Australia, and the Philippines planning to issue new laws. Also, let’s not forget the EU’s AI Act. According to the CCN, starting in February, “prohibited AI practices must be withdrawn from the market”, and in May, said legislation’s codes of practice will be established.

2025 is shaping up to be a transformative year. With blockchain technology gaining widespread adoption across various industries and institutions, and AI becoming even more integrated into daily life, these innovations are no longer just futuristic concepts—they are becoming essential tools. As Web3 matures, tokenization expands, and AI-driven personalization evolves, we anticipate a year of groundbreaking developments that will reshape industries and redefine the way we interact with technology.

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About Integritee

Integritee is the most scalable, privacy-enabling network with a Parachain on Kusama and Polkadot. Our SDK solution combines the security and trust of Polkadot, the scalability of second-layer Sidechains, and the confidentiality of Trusted Execution Environments (TEE), special-purpose hardware based on Intel Software Guard Extensions (SGX) technology inside which computations run securely, confidentially, and verifiably.